By August, I was down 30 pounds. People at work told me I looked great. My doctor said the labs were the best they'd been in years. My partner started looking at me the way he used to.
And then, on a Tuesday morning, I caught my reflection in an elevator and didn't recognize what I saw.
The cheekbones I'd wanted my whole adult life were finally there. But underneath them, my face had collapsed. My under-eye looked sunken. My jaw had softened in a way I couldn't put words to. The lines around my mouth had carved themselves deeper, almost overnight.
I had spent eighteen months getting my body back. Nobody told me my face would be the price.
"I had spent eighteen months getting my body back. Nobody told me my face would be the price."
What changed, and why.
Once I started looking, I could name everything that had shifted.
What I noticed
Cheeks: hollowed.Where there used to be soft fullness, there was now a flat plane.
Under-eye: sunken.The shadow caught the light differently than it used to.
Jawline: softer.The line I'd had at 40 had started to drift.
Lips: thinner.I'd lost volume I didn't know I had.
Lines around the mouth: deeper.Carved, not creased.
"During rapid weight loss, subcutaneous facial fat depletes faster than skin elasticity can adapt. The result: hollowing under the eyes and cheeks, deepening of expression lines, and softening of the jawline."
Source: Cleveland Clinic · Forefront Dermatology · NYU Langone
What dermatologists call this.
"Ozempic Face. Coined in 2023 by Dr. Paul Jamison Frank, a New York dermatologist who started seeing it in his own practice and gave it a name."
It is not a side effect of the medication. It is the math of weight loss.
Your face has fat pads under the skin. Small cushions over the cheekbone, around the eye socket, along the jaw. They give the face its structure.
They are also the first thing your body burns when it loses weight quickly. The skin that used to drape over fullness now drapes over absence. That is what hollowing is.
It happens with Ozempic, Wegovy, Mounjaro. After pregnancy. After illness. After any sustained caloric deficit.
Dermatologists have known this for years. They just didn't have a name for it.
Sources · Cleveland Clinic · Forefront Dermatology · NYU Langone · American Society of Plastic Surgeons
It is not a side effect. It is the math of weight loss.
What I tried first, and what didn't move the needle.
I did what most women do. I escalated my routine, then escalated my budget, then booked a consultation. None of it gave me back what I'd lost.
Attempt · 01
Retinol
I went up to a prescription strength. My skin got thinner. The structural hollowing did not change.
Attempt · 02
La Mer
$400 jar. Beautiful texture. It did exactly what it was designed to do (moisturize). It was never going to restore volume.
Attempt · 03
Filler consultation
I went. I priced it out. $1,800 quoted for cheek and under-eye. Every 6 to 12 months. Forever. I went home without booking.
Attempt · 04
Collagen supplements
Six months of powder in coffee. My nails got stronger. My hair grew. My face stayed empty.
What actually started working.
I found Avera through a friend who had gone through her own post-pregnancy version of this. She'd been quiet about what she was using. When I asked, she sent me the link with one line: "Give it three weeks before you decide."
The serum has visible silk threads inside the bottle. They emerge from the pipette onto the skin and dissolve in. The first time I applied it, I expected nothing. By the next morning, my under-eye felt different. Softer. Fed.
Three weeks in, my under-eye stopped catching shadow. By week four, my jawline came back. Not all the way, not to 40, but enough that I stopped flinching when I caught my reflection.
It was not magic. It was the first thing I'd tried that had any structural effect at all.
The three things that made it different.
01
120-Dalton collagen.
In the Silk Peptide Ampoule
Standard hydrolyzed collagen averages around 12,000 Daltons. Too large to penetrate the dermis. Korean labs engineered collagen molecules down to roughly 120 Daltons. The molecule has to physically fit through the skin barrier. This one does.
02
A 30-peptide complex.
In the Silk Peptide Ampoule
Acetyl Hexapeptide-8. Copper Tripeptide-1. Palmitoyl Pentapeptide-4. Twenty-seven more. Each one signals different processes (collagen synthesis, elastin support, expression-line softening). Most serums use 2 or 3 peptides. This one uses 30.
03
Volufiline.
In the Avera Lifter · 2nd product
Volufiline is the active that addresses what weight loss actually took: subcutaneous volume. Originally developed by the Sederma lab to volumize body tissue, adapted by Korean clinicians for facial fat-pad support. The Ampoule rebuilds the surface. The Lifter rebuilds underneath.
Backed by 19 independent clinical trials.
Women who'd been through it.
Six women, three life events, one pattern. Each of them lost weight (by Ozempic, by illness, by surgery, by determination) and watched their face change on a different timeline than their body. Each of them reordered the bottle.
★★★★★
"I lost 40 lbs, so I have a lot of loose skin. After about a month with this, you can tell. My face is getting firmer."
Diane, 47Chicago
★★★★★
"Make your face regain collagen back after weight loss. My new favorite skin care."
Catherine, 52Phoenix
★★★★★
"Oh my gosh this stuff is amazing. I've been sick and lost weight, also in my face. Eyes were sunken. This is making a big difference."
Renée, 50Denver
★★★★★
"Bought this because I lost a lot of fullness to my skin after major weight loss over the last decade. My dermatologist asked what I was using."
Margaret, 45Atlanta
★★★★★
"Started weight loss journey and this product has helped me tremendously. Two weeks in, you can highly see the difference in my face."
Susan, 58Tampa
★★★★★
"My seriously hollowed eyes are making a comeback. The lines in my forehead are less deep, and my skin overall is much firmer."
Patricia, 49Boston
A note from Alexia
I built the Protocol for the woman who lost the weight, did the hard thing, and then looked in the mirror and realized she'd traded one body for another.
Most skincare brands won't talk about this. They'll tell you it's aging. They'll sell you a moisturizer. They'll mean well, and they'll fail you.
What you actually need is a serum small enough to absorb, a peptide stack that signals collagen, and a Lifter with Volufiline that addresses the volume specifically. That's what's in the Protocol. That's what 7,000 women have already started. That's what a 30-day refund means. If it doesn't work for you, no form, no photos, no questions. We'll give you back the $49.
I built this for you. I hope it works.
Alexia, Avera Paris
Start the 60-Day Avera Protocol.
$141$49
Save 65%. Included with the protocol.
What's included:
1
1× Deep Collagen Silk Peptide Ampoule.
The surface rebuilder, with the 30-peptide complex and 120-Dalton collagen.
Yes. Results are most visible once your weight stabilizes. Many of our customers start during their loss phase and continue afterward.
Is this safe with Ozempic, Wegovy, or Mounjaro?
Yes. The Protocol is topical only. No systemic absorption. No interaction with GLP-1 medications. If you have specific concerns, check with your prescriber.
How is this different from filler?
Filler injects hyaluronic acid for immediate volume that lasts 6 to 12 months. Avera works topically over 60 days to rebuild your skin's own collagen. It's not a replacement for filler. For some women, it postpones the decision. For others, it complements it.
How long until I see results?
Week 1: hydration. Week 2: plumping. Week 4: firmness. Week 6: people start to notice. Clinical data: 100% saw firmer skin in 2 weeks. 94% saw fine lines reduced in 4 weeks. 89% had friends or family comment in 6 weeks.
I have sensitive skin. Will it irritate me?
The tightening you feel in the first 30 seconds is the silk peptides activating, not irritation. 7,000+ women including sensitive and rosacea-prone skin have used the Protocol safely. Patch-test on your inner arm before full application.
What if it doesn't work for me?
30-day refund. No form. No photos. No questions. Email us, we refund you.
