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We Chose Every Ingredient for a Reason.
At Avera, we believe what's NOT in your product matters just as much as what is. Our formulas are developed with premium, carefully selected ingredients — designed to color your hair while actually caring for it
Aloe Vera
Soothes and hydrates your scalp during the coloring process. No dryness, no irritation — just comfort.
Avocado Oil
Rich in natural fatty acids that penetrate deep into the hair fiber, leaving your hair soft and nourished — not stripped.
Coconut Oil
reates a natural protective barrier that locks in moisture and prevents color damage. Healthier hair, longer-lasting color.
Jojoba Esters
Mimics your hair's natural oils to restore balance and shine without weighing it down.
Meadowfoam Seed Oil
Forms a lightweight protective layer that seals in hydration and helps your color stay vibrant for weeks.
What You'll Never Find In Our Products
No PPD
PPD is one of the most common — and harshest — chemicals in hair color. It's been linked to severe skin reactions, irritation, and allergies. We use a gentler, safer alternative.
No Ammonia
Ammonia forces color into your hair by breaking down its natural protective layers. That's why most dyes leave your hair dry and damaged. Our formula doesn't need it.
No Parabens
Parabens are cheap preservatives found in most hair products. They can cause skin irritation and allergies. We don't use them — simple.
No Phthalates
Banned in the EU for a reason. Phthalates are linked to hormonal disruption. You'll never find them in anything we make.
No Titanium Dioxide
Used as a whitening pigment in some cosmetics, titanium dioxide has been flagged as a potential cancer risk. We leave it out entirely.
No Lead Acetate
The FDA pulled it from approved cosmetic ingredients. Some older products still contain it. Ours never will.
No Animal Testing
Every product is cruelty-free. No exceptions, no compromises.
Color That Cares.
Most hair color forces you to choose — beautiful color, or healthy hair. We built Avera to give you both.
Every formula is developed in-house with one obsession: premium ingredients that deliver real, natural-looking color while protecting and nourishing your hair from the inside out.
Because you shouldn't have to damage your hair to love how it looks.