I ended up here after a two hour rabbit hole that started with a podcast and ended with me reading ingredient panels at eleven at night, which is apparently a normal Tuesday for me. The thing that stuck was how many brands mention the ingredient but use barely any of it. Seeing a real number printed on the tube made the decision easy. It brushes well, tastes clean, and my sonic brush does not sling it everywhere.

I ended up here after a two hour rabbit hole that started with a podcast and ended with me reading ingredient panels at eleven at night, which is apparently a normal Tuesday for me. The thing that stuck was how many brands mention the ingredient but use barely any of it. Seeing a real number printed on the tube made the decision easy. It brushes well, tastes clean, and my sonic brush does not sling it everywhere.

Fluoride free was non negotiable for us after we redid our water setup. This was the first paste that did not taste like baking soda and sadness. The peppermint is fresh without burning, which matters a lot with small kids.

Fluoride free was non negotiable for us after we redid our water setup. This was the first paste that did not taste like baking soda and sadness. The peppermint is fresh without burning, which matters a lot with small kids.

Quit smoking in January and wanted the yellow to go with it. Six weeks of this and the stains near my gumline have faded a fair bit. Not white white, but honestly better than I expected.

Quit smoking in January and wanted the yellow to go with it. Six weeks of this and the stains near my gumline have faded a fair bit. Not white white, but honestly better than I expected.

my travel bag has its own tube so I stop forgetting it at home!! the cap has never come loose in transit. three orders in and Im still happy with it

my travel bag has its own tube so I stop forgetting it at home!! the cap has never come loose in transit. three orders in and Im still happy with it

bought it because of the sls thing and it does exactly what i needed, no complaints there, the mint is fine and the texture is smooth on the brush. one star off because the tube is small for how fast my household goes through toothpaste. i would buy a double pack in a heartbeat.

bought it because of the sls thing and it does exactly what i needed, no complaints there, the mint is fine and the texture is smooth on the brush. one star off because the tube is small for how fast my household goes through toothpaste. i would buy a double pack in a heartbeat.

Took it on a two week trip in my suitcase and it did not leak once. My sister used it while I was there and ordered her own the week after I left. That is two households now on the same toothpaste.

Took it on a two week trip in my suitcase and it did not leak once. My sister used it while I was there and ordered her own the week after I left. That is two households now on the same toothpaste.

The texture is the thing that surprised me the most. It is creamy rather than pasty and it spreads across the brush easily. My kids call it the good toothpaste, which is the highest praise available around here.

The texture is the thing that surprised me the most. It is creamy rather than pasty and it spreads across the brush easily. My kids call it the good toothpaste, which is the highest praise available around here.

the mint is perfect, fresh but never aggressive!! i hate when a paste burns my tongue and this one simply does not. my teeth feel smooth all the way through breakfast.

the mint is perfect, fresh but never aggressive!! i hate when a paste burns my tongue and this one simply does not. my teeth feel smooth all the way through breakfast.

This lives in my gym bag and gets used five days a week. Two months of that and I only just finished the tube. Ordered two more so the one at home stops disappearing.

This lives in my gym bag and gets used five days a week. Two months of that and I only just finished the tube. Ordered two more so the one at home stops disappearing.

The no rinse instruction felt strange for about three days and then it was normal. My mouth feels fresher when I wake up than it did before. The second tube is already in the cabinet.

The no rinse instruction felt strange for about three days and then it was normal. My mouth feels fresher when I wake up than it did before. The second tube is already in the cabinet.

Eight weeks and my wine stains are basically where they started. My teeth do feel clean and smooth which counts for something. Three stars because I bought it for the color.

Eight weeks and my wine stains are basically where they started. My teeth do feel clean and smooth which counts for something. Three stars because I bought it for the color.

Blunt version, my teeth look cleaner and that is all I asked of it. The peppermint is real mint and not the burning kind. Also the smooth feeling lasts most of the day.

Blunt version, my teeth look cleaner and that is all I asked of it. The peppermint is real mint and not the burning kind. Also the smooth feeling lasts most of the day.

I read for about two weeks before ordering, mostly comparing where hydroxyapatite sat on each ingredient list. On most tubes it shows up near the bottom, which tells you how little is actually in there. Ten percent stated on the front is why this one got my money. The ingredient list is short enough to read in one breath.

I read for about two weeks before ordering, mostly comparing where hydroxyapatite sat on each ingredient list. On most tubes it shows up near the bottom, which tells you how little is actually in there. Ten percent stated on the front is why this one got my money. The ingredient list is short enough to read in one breath.

Does what it says and nothing weird happens in my mouth afterwards. The cap has a solid snap so it does not gum up with dried paste. Second tube was ordered before the first one ran out.

Does what it says and nothing weird happens in my mouth afterwards. The cap has a solid snap so it does not gum up with dried paste. Second tube was ordered before the first one ran out.

Two crowns and one implant, so I am careful about what I use. No sulfates and no abrasive whitening agents was the requirement. This meets it and the mint is pleasant enough. I have bought it three times now.

Two crowns and one implant, so I am careful about what I use. No sulfates and no abrasive whitening agents was the requirement. This meets it and the mint is pleasant enough. I have bought it three times now.

Six veneers across the top and I guard them carefully. Whitening pastes have been off the table for me for years. This feels soft on the surface and I am comfortable using it twice a day. The peppermint is fresh without being a punch in the face.

Six veneers across the top and I guard them carefully. Whitening pastes have been off the table for me for years. This feels soft on the surface and I am comfortable using it twice a day. The peppermint is fresh without being a punch in the face.