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Full Coverage - Color Shampoo Kit
✓ Covers resistant grays — one application
✓ 7 pigments — never-flat color
✓ Built-in hair treatment
✓ Applies like a shampoo — 20 min
Full Coverage — Color Shampoo Kit is a permanent dye. That means it should stay on your hair permanently, or until you have new white/gray growth. Most women will want to reapply every trim.
Up to 6 applications — full head or root touch-ups, depending on hair length and thickness.
Yes. Avera is a permanent hair color in a shampoo format. The format is simple — the technology is professional-grade.
Yes — including resistant grays that other products can't hold. Our formula is specifically designed to penetrate the smoother, thicker cuticle of gray hair.
Our formula contains no ammonia, no PPD, and no pure resorcinol. We always recommend a patch test 48 hours before your first application.
Box dyes use 2-3 pigments and one aggressive formula for everyone. Avera uses 7 pigment agents and biomimetic formula that mimics your natural melanin that work with your hair's unique chemistry. The result is natural, multidimensional color — not flat and fake.
72% of women have to redo their home color.
Too dark. Too orange. Too flat. Patchy. The color on the box and the color on your head — two completely different things.
And when it goes wrong? $200+ at the salon to fix it. That's the real cost of box dye: not the $12 you paid — it's the correction you'll need after.
The problem isn't you. It's the formula. One-size-fits-all chemistry on a million different hair types. It was never going to work.
Color so natural, nobody knows you did anything.
The #1 request in salons today isn't a specific shade. It's this: "I don't want it to look dyed."
That's exactly what Avera delivers. Not a block of flat, opaque color that screams DYED from across the room. A result that's rich, luminous, multidimensional — the way real hair actually looks.
The compliment you'll get isn't "I love your color." It's "You look amazing. Did you do something different?"
Your hair has its own chemistry. We work with it — not against it.
Box dyes use 2 or 3 pigments to create your color. That's like painting a portrait with two shades. It's why the result looks flat, one-dimensional, and obviously dyed.
Avera's formula combines 7 different color agents that interact with each other — the way a salon colorist blends multiple shades to create depth and dimension.
And because our pigments are designed to mimic the behavior of your natural melanin, they integrate where your original color used to be — instead of sitting on top like a coat of paint.That's why the result has depth: because it's built the way real hair color is.
No ammonia. No PPD. No compromise.
We replaced every harsh chemical in traditional hair color with safer, higher-performing alternatives — then added a full hair treatment directly into the formula.
Your hair doesn't just look better. It feels better. After.
Why women switch to Avera
|
Box Dye |
|
|
Color result |
Multidimensional, natural — looks like yours |
Flat, one-tone, obviously dyed |
|
Gray coverage |
Full coverage — even resistant grays |
Hit or miss. Grays reappear in 2 weeks |
|
Hair damage |
Built-in treatment. Hair feels better after |
Dries out, breaks, kills your texture |
|
Application |
In the shower. 20 minutes. Like a shampoo |
Gloves, foil, mess, 45-60 min |
|
If it goes wrong |
Impossible. Worst case: not dark enough. Reapply |
$200+ salon correction |
|
Ingredients |
No ammonia. No PPD. Full INCI transparency |
Ammonia, PPD, harsh chemicals |
FAQ
Yes, we ship to several countries, including the United States, the United Kingdom, Australia, New Zealand, and Canada. Shipping costs may vary depending on the destination.
The delivery time depends on your location. Generally, orders are shipped within 24-48 hours and can take 5 to 10 business days to arrive.
Yes, once your order is shipped, you can use your order number to track your package on this page: https://avera-paris.com/apps/parcelpanel
We are confident in the quality of our products, which is why we offer a satisfaction guarantee. You can return the product within 30 days of purchase for a full refund, subject to our return conditions.
You can contact us by email at contact@avera-paris.com or via our contact form on the website. Our team is available to answer all your questions and create follow-up tickets for any claims.