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Full Coverage - Color Shampoo Kit
✓ Covers resistant grays — one application
✓ 7 pigments — never-flat color
✓ Built-in hair treatment
✓ Applies like a shampoo — 20 min
Full Coverage — Color Shampoo Kit is a permanent dye. That means it should stay on your hair permanently, or until you have new white/gray growth. Most women will want to reapply every trim.
Up to 6 applications — full head or root touch-ups, depending on hair length and thickness.
Yes. Avera is a permanent hair color in a shampoo format. The format is simple — the technology is professional-grade.
Yes — including resistant grays that other products can't hold. Our formula is specifically designed to penetrate the smoother, thicker cuticle of gray hair.
Our formula contains no ammonia, no PPD, and no pure resorcinol. We always recommend a patch test 48 hours before your first application.
Box dyes use 2-3 pigments and one aggressive formula for everyone. Avera uses 7 pigment agents and biomimetic formula that mimics your natural melanin that work with your hair's unique chemistry. The result is natural, multidimensional color — not flat and fake.
72% of women have to redo their home color.
Too dark. Too orange. Too flat. Patchy. The color on the box and the color on your head — two completely different things.
And when it goes wrong? $200+ at the salon to fix it. That's the real cost of box dye: not the $12 you paid — it's the correction you'll need after.
The problem isn't you. It's the formula. One-size-fits-all chemistry on a million different hair types. It was never going to work.
Color so natural, nobody knows you did anything.
The #1 request in salons today isn't a specific shade. It's this: "I don't want it to look dyed."
That's exactly what Avera delivers. Not a block of flat, opaque color that screams DYED from across the room. A result that's rich, luminous, multidimensional — the way real hair actually looks.
The compliment you'll get isn't "I love your color." It's "You look amazing. Did you do something different?"
Your hair has its own chemistry. We work with it — not against it.
Box dyes use 2 or 3 pigments to create your color. That's like painting a portrait with two shades. It's why the result looks flat, one-dimensional, and obviously dyed.
Avera's formula combines 7 different color agents that interact with each other — the way a salon colorist blends multiple shades to create depth and dimension.
And because our pigments are designed to mimic the behavior of your natural melanin, they integrate where your original color used to be — instead of sitting on top like a coat of paint.That's why the result has depth: because it's built the way real hair color is.
No ammonia. No PPD. No compromise.
We replaced every harsh chemical in traditional hair color with safer, higher-performing alternatives — then added a full hair treatment directly into the formula.
Your hair doesn't just look better. It feels better. After.
Why women switch to Avera
|
Box Dye |
|
|
Color result |
Multidimensional, natural — looks like yours |
Flat, one-tone, obviously dyed |
|
Gray coverage |
Full coverage — even resistant grays |
Hit or miss. Grays reappear in 2 weeks |
|
Hair damage |
Built-in treatment. Hair feels better after |
Dries out, breaks, kills your texture |
|
Application |
In the shower. 20 minutes. Like a shampoo |
Gloves, foil, mess, 45-60 min |
|
If it goes wrong |
Impossible. Worst case: not dark enough. Reapply |
$200+ salon correction |
|
Ingredients |
No ammonia. No PPD. Full INCI transparency |
Ammonia, PPD, harsh chemicals |
FAQ
Yes, we ship to several countries, including the United States, the United Kingdom, Australia, New Zealand, and Canada. Shipping costs may vary depending on the destination.
The delivery time depends on your location. Generally, orders are shipped within 24-48 hours and can take 5 to 10 business days to arrive.
Yes, once your order is shipped, you can use your order number to track your package on this page: https://avera-paris.com/apps/parcelpanel
We are confident in the quality of our products, which is why we offer a satisfaction guarantee. You can return the product within 30 days of purchase for a full refund, subject to our return conditions.
You can contact us by email at contact@avera-paris.com or via our contact form on the website. Our team is available to answer all your questions and create follow-up tickets for any claims.
It worked better than I could have hoped... smell is light and lovely... did not stain my hands or scalp and rinsed well from my hair and my tub! Did a mix of 2 parts brown and 1 part red. I was a bit nervous to go all red! Very happy with the result! Thank you Avera.
This was my second order and I was not successful this time. I ordered three colors two dark brown and a blond. I was doing a roots touch up. This time my blond was an orange brown.
My hair is silver with highlights of brown but I dye my hair red. For years I have used dyes but when I tried this shampoo dye for the first time for my regrowth I was totally amazed! I’ll be buying more, it’s so easy to apply (I still use gloves), my hair is soft with no broken hair, smells fine & so easy. Definitely recommend this product !! Can’t believe it’s not in shops.
This hair dye definitely works, it gives full coverage and a nice deep black. However… this is not stain free as I have seen advertised. I figured I’d give it a test to see if it was stain free and unfortunately it left my finger nails stained for a week and the palms of hands went a horrible brown colour, so I’d suggest definitely wearing gloves if you use this dye. Saying that though it definitely works as a dye and will use it again but with gloves next time.
My medium to dark brown hair was dyed strawberry blonde well over a year ago. The blonde shampoo colors my grays blonde and even lifts my darker roots into a lovely smooth blend which pleases me very much.
Prestige coverage! 1st use and I’m in love!!! Quick easy application and my hair looks and feels amazing with no harsh chemical smells! Rate it 10000000/100
I generally get grays around my edges so I do a touchup. This shampoo saved me wasting a full bottle of hair dye and it gives me full 100% gray coverage. It doesn’t have that ammonia smell, it doesn’t stain my skin or my nails total game changer. I will definitely continue using this product.
I rarely write reviews, but I am so impressed with the Avera Full Coverage - Color Shampoo Kit (1 Red) that I had to share my experience. First off, the process was incredibly easy to follow—just like using a regular shampoo, but with vibrant results! I dyed my hair back on November 19th 2025, and I can happily report that the color still hasn't faded! It's now 24th Jan 2026, and the only part of my hair that isn't perfectly red is the new natural growth near my scalp. The longevity is absolutely inc...
I got purple. I love it you can see how it was tested first on a couple of strands. I left mines on for about 20- 30 min not 10. And use a good hydrating conditioner. my grey did peek back in about 2 weeks which is wash time, so I only covered my roots. So the company says they will send you a free bottle if you submit to them a video. I did that and never received a free bottle nor heard from them. So I guess when other reviewers say they have horrible customer service that seems possible. ...
I am sharing my before and after pictures. I thought it would be helpful for some of your blonde potential customers to see this since I found reviews to be very far and few. My natural hair color is ash blonde, which is dull to begin with. I have both blonde and red highlights so I was concerned how the color would come out with so few reviews to help me in my decision. My friend's brown hair turned out beautiful so I thought I would give it a try. I LOVE IT!! It covered the 2 1/2 inch gray gro...
I love it
Mum and daughter- we absolutely love it. Simple,no mess formula,hair looks vibrant.
My hair is was dark brown until the grays started coming a couple of years ago. Because of never coloring my hair I knew it would cover well. It did do what I was afraid it would do by it coming out with an auburn look, but I kind of like it. I will use again but think it will try the darker one. I used the dark brown Avera.
I loved the formula and ease of use. I received the product quickly. It is great quality and coverage. My only complaint is the color is reading more red than dark brown. Should I exchange for the black?
I am extremely happy, awed, and impressed with the results I have with my gray hair coverage, considering I was told by all the professional salons I went for hair coloring that I have a stubborn gray hair. Very much satisfied of how long it lasts as well! My family and friends all thought that I had it professionally done! I have shared with them my secret find, and surprisingly one of my friends already ordered! I told her that she will not be disappointed and it well worth it!
I never expected to have an exemplary coverage with my gray hair with Avera Hair Care! My gray hair is so stubborn that it resist root coverage specially when it took me a while to go back to the hair salon with an inch & a half growth of my roots already. After using the Avera Hair Care shampoo I was truly amazed by the coverage and how long it lasted. I was hoping it will wipe out after a day or two but it was true to its product claim that it lasts for 6 weeks for me. My family and friends ...
Love this product, covers well & doesn’t bounce of your grey hair like colours do added bonus it’s natural too! It would be great if I could get a free sample ?
Love the color 🥰 I have washed it after applying 3 weeks later and it still looks good!!
I did not like the result. My roots came out extremely red. Maybe I should have ordered dark brown. I wanted a deeper red (burgundy). Now I have to tone down my roots with spray dye. How soon can I dye my hair to a more desirable hue? Yours truly, Disappointed customer.
Very easy to use, no bleach fragrance.
It worked beautifully. It smells good and it colored my hair in 15 minutes. I highly recommend it.
I have been eyeing Avera for a while now and finally tried it! I like it and would purchase it again, however, there are specific things that took a bit of figuring out. First, I have to use gloves to apply it because it stains my hands (although it did not last more than a day and it isn’t terrible). Second, the first use did nothing, but I used it again three days later and then five days after that and I saw the results. Now, I am able to upkeep it and it works well. Third, I have dark brown ...
From white to bright. What a pleasure to actually find a product that actually covers my grey. Can't recommend it enough.
Excellent
