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    The Protocol

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    4.6/5

    (2407 reviews)

    Slows Greys | Improves Density | Oil-Free

    A supplement and serum duo that addresses the early signs of aging hair. Clinically proven to slow grey growth, support repigmentation, and promote thicker, fuller hair in as little as 3-6 months with daily, consistent use in the early stages of greying.

    480 clinicians share this on FrontrowMD without compensation.

    We recommend 3-6 months of consistent use to see results.

    WHAT IS IT? keyboard_arrow_down
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    The Protocol is our inside-out and outside-in regimen, pairing our physician-formulated daily supplement with a targeted scalp serum to address hair aging at its root. The serum is powered by our targeted vitamins, minerals, and antioxidants that nourish from within.

    Designed to fit seamlessly alongside most daily multivitamins and wellness routines, this easy ritual is flavorless, gentle, and has no aftertaste. Working in synergy, the two help slow grey hair growth, preserve natural pigment, support repigmentation, and promote thicker, fuller hair. Clinically proven to deliver visible results in 3–6 months with consistent daily use. Color-safe, dermatologist-tested, and hypoallergenic.

    Heads up: Our packaging has been slightly updated. Please note that some images may show a previous version.

    HOW TO USE IT keyboard_arrow_down
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    Grey Can Wait
    1. Take 2 capsules daily, preferably with food.
    2. Expect visible results in 3–6 months with daily use.

    Root Revival
    1. Apply daily to the scalp on wet or dry hair.
    2. Part into sections and apply 1–3 pumps per targeted area.
    3. Massage in; do not rinse. Let absorb, then style as usual.

    CLINICAL RESULTS keyboard_arrow_down
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    After 6 months using The Protocol:
    88% saw a decrease in new grey hair growth.
    23% decrease in grey hair growth vs. a 10% increase in the placebo group.
    3× more participants experienced thicker, fuller hair with enhanced shine vs. placebo.

    This is the largest and only clinical study focused on the appearance of grey hair to date. Results typically appear in 3–6 months with daily, consistent use.

    THE SCIENCE keyboard_arrow_down
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    Greys aren’t just genetic. Up to 70% of greying is tied to other factors like oxidative stress, nutrient gaps, UV exposure, and environmental stress.

    The Protocol addresses these drivers from two directions: the scalp serum, helps preserve pigment at the follicle, while the supplement’s proprietary blend supplies vitamins, minerals, and antioxidants to stimulate pigment from within. This inside-out approach works to sustain your natural color and healthy density over time.

    INGREDIENTS keyboard_arrow_down
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    Grey Can Wait Daily Supplement
    Vitamin D (D3 Cholecalciferol), Vitamin B6 (Pyridoxine HCI), Folate, Vitamin B12 (Methylcobalmin), Biotin, Pantothenic Acid (D-Calcium Pantothenate), Calcium (Calcium Carbonate), Iron (Ferrous Fumarate), Selenium (Selenomethionine), Copper (Copper Gluconate)
    Proprietary Blend: PABA (Para-Aminobenzoic Acid), Black Sesame Seed Extract, Fo-Ti Root.
    Other Ingredients: Hypromellose, Rice Flour, Magnesium Stearate, Silica

    Contains: Sesame

    Root Revival Scalp Serum
    Water (Aqua), Glycerin, Palmitoyl Tetrapeptide 20 Amide, Citrus Reticulata (Tangerine) Extract, Polygonum Multiflorum (Fo-Ti) Root Extract, Sesame Indicum (Sesame) Seed Extract, Biotin, Zanthoxylum Bungeanum Fruit Extract, Panax Ginseng Root Extract, Humulus Lupulus (Hops) Flower Extract, Panthenol, Glycine Soja (Soybean) Germ Extract, Hydrolyzed Barley Protein, Wasabia Japonica Leaf Extract, Caffeine, Coffea Arabica (Coffee) Seed Extract, 1,2-Hexanediol, Butylene Glycol, Hydroxyethylcellulose, Acetyl Tyrosine, Pentylene Glycol, Gluconolactone, Sodium Benzoate

    Contains: Sesame
    Free of: Sulfates, Parabens, Phthalates, Synthetic Fragrance, Polyethylene Glycol, Formaldehyde & Dyes

    Contains: Sesame
    Free of: Sulfates, Parabens, Phthalates, Synthetic Fragrance, Polyethylene Glycol, Formaldehyde & Dyes

    Avera works best on those who have 0-30% grey hair. Not sure what percentage you are? 

    WHAT PERCENTAGE GREY ARE YOU?

     Image

    DERMATOLOGIST TESTED

    TRICHOLOGIST FORMULATED

    COLOR SAFE

    SYNTHETHIC FRAGRANCE FREE

    CLEAN INGREDIENTS

    VEGAN + CRUELTY FREE

    Rated 4.6 out of 5 stars
    4.6
    2,407 Reviews

    Proven Results

    Results may vary

    How It Works

    Grey Can Wait

    • Wake Up

      Wake Up

      Restarts melanin production — the pigment that gives each strand its natural color. Powered by Fo-Ti, a root used for centuries to preserve hair color.

    • Shield

      Shield

      Stops the oxidative damage that shut them down in the first place. A targeted antioxidant blend led by PABA neutralizes free radicals at the follicle.

    • Rebuild

      Rebuild

      Restores the cellular environment your follicles need. Healthier roots. Stronger hair. Better color retention.

    • Fuel

      Fuel

      Delivers oxygen and nutrients to every follicle. Your pigment cells can't work if they're running on empty.

    Grey Can Wait

    Root Revival® SERUM

    • Activate

      Activate

      A targeted peptide signals your melanocytes to start producing pigment again. Right at the root. Where it all begins.

    • Protect

      Protect

      Fo-Ti extract and black sesame reduce the oxidative stress that silently destroys pigment cells year after year. Not just repair. Prevention.

    • Nourish

      Nourish

      Wasabi, ginseng, and botanical extracts feed the follicle directly. So the hair that grows back isn't just colored — it's thicker and stronger.

    • Soothe

      Soothe

      Calms scalp inflammation. Creates the ideal environment for new, healthy, pigmented growth to come through.

    Root Revival® SERUM

    Tested in a Gold Standard Clinical Study®

    Results backed by a gold standard, double-blind, placebo-controlled clinical study

    How to Use

    Grey Can Wait addresses grey hair from the inside-out.

    HOW TO USE:

    • Taking two Grey Can Wait supplements each day supplies the body with the vitamins, minerals and antioxidants that support production of hair pigment at the cellular level.
    • Tip: Take the supplement after a meal, instead of on an empty stomach.

    Root Revival® utilizes a clinically effective peptide combined with powerful antioxidants to preserve hair's natural color and help repigment greying strands.

    HOW TO USE:

    • Apply on wet or dry hair.
    • Create a part, and pump the serum directly onto your scalp.
    • Apply 3-4 pumps to areas of concern 1-2 times per day.
    • Gently massage in.
    • Allow serum to absorb in for 10 minutes, then blow dry or let hair dry naturally.

    Frequently asked questions

    How does The Protocol work? keyboard_arrow_down
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    The Protocol is our inside-out and outside-in approach to slowing and repigmenting grey hair.

    It pairs Grey Can Wait, our daily supplement, with Root Revival®, our topical serum, to target greying at the root causes—oxidative stress, nutrient depletion, and pigment loss.

    • Grey Can Wait replenishes vitamins, minerals, and antioxidants that support healthy pigment production and new hair growth.
    • Root Revival® is a clinically validated blend of antioxidants and a peptide that helps slow and repigment greys while supporting thicker, fuller hair.

    Consistent daily use is key, which is why we offer up to 25% off subscriptions to help you stay on track.

    Can The Protocol reverse greys completely? keyboard_arrow_down
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    Results vary by individual. Early greys respond best to repigmentation, and many customers see noticeable darkening of new growth with consistent use. While The Protocol can’t fully change depigmented white hair back to its original shade, it can significantly slow the progression of greying and help repigment strands in the early stages.

    Has The Protocol been clinically tested? keyboard_arrow_down
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    Yes. The Protocol is backed by the largest and only clinical study to date focused on the appearance of grey hair.

    In a 6-month, randomized, double-blind, placebo-controlled study of 173 participants (ages 28–65, all with less than 25% grey), The Protocol showed significant results compared to placebo:

    • 88% saw a decrease in new grey hair growth
    • 13% decrease in grey hair growth vs. a 10% increase in the placebo group
    • 3× more participants experienced thicker, fuller hair with enhanced shine compared to placebo

    Results typically appear within 3–6 months of daily, consistent use, and were determined through blinded clinical counting. The study has been accepted for publication in the Journal of Drugs in Dermatology (JDD).

    When will I start to see results? keyboard_arrow_down
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    Most people start noticing changes like healthier, shinier, fuller hair within 1–3 months of daily use. Visible changes in grey regrowth and repigmentation typically occur over 3–6+ months, depending on the percentage of grey hair, lifestyle factors, and consistency.

    What happens if I stop using The Protocol? keyboard_arrow_down
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    Greying is a progressive biological process, so if you stop taking Grey Can Wait or applying Root Revival®, your hair will gradually return to its natural greying pattern over time. Think of The Protocol like a skincare or wellness routine — consistency is key to maintaining results.

    Is The Protocol vegan, cruelty-free, and gluten-free? keyboard_arrow_down
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    Yes. All Arey products are vegan, cruelty-free, and gluten-free, and made without silicones, parabens, or synthetic dyes.

    Will Root Revival® make my hair greasy or weigh it down? keyboard_arrow_down
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    No! Unlike many scalp serums, Root Revival® is completely oil-free. Once it dries, there’s no residue, buildup, or stickiness—just clean, lightweight roots. In fact, the formula can actually add volume at the root, making it easy to incorporate into your regular styling routine.

    Is The Protocol suitable for my hair type or color? keyboard_arrow_down
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    Yes. All Avera products are safe for all hair types and colors, including textured and color-treated hair. The Protocol works by supporting the hair follicle and pigment cells—not by depositing color—so it’s universally compatible.

    Is it safe to use on color-treated hair? keyboard_arrow_down
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    Absolutely. The Protocol is color-safe and can actually help counteract some of the damage caused by chemical processing. Our antioxidant-rich formulas nourish your scalp and strands to support thicker, healthier hair over time.

    Can I use The Protocol with my existing hair products? keyboard_arrow_down
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    Yes, and we encourage it. The Protocol can be layered with your usual haircare and styling products.

    Can I use The Protocol if I’m pregnant or breastfeeding? keyboard_arrow_down
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    We always recommend consulting your doctor before starting any new supplement while pregnant or breastfeeding. While the topical serum is generally considered safe for external use, the supplement contains vitamins and minerals, so it’s best to get personalized guidance from your healthcare provider.

    Is The Protocol a dye or hair color? keyboard_arrow_down
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    No. The Protocol does not contain any dyes or colorants. It works by supporting your body’s natural pigment production, helping extend and restore your hair’s original color rather than covering greys.