Shipping took about nine days which was longer than I expected. The product is good though, the sensitivity in my front teeth has calmed right down since I started using it in May. I would order again, just not leave it to the last minute.

Started my seven year old on this because I was tired of fighting about swallowing toothpaste. She actually likes the mint and says it doesn't burn like her old one did. One less argument in the mornings.

The paste itself is great and my teeth feel cleaner through the day than they used to. I just wish the tube was bigger for what it costs.

Second tube for me now. I build up a lot of tartar and my hygienist had far less to scrape off at my June cleaning than she normally does. She actually asked what I had changed.

ok the purple color threw me at first, i genuinely thought i had been sent a bad tube. but my tea stains have faded a lot over the last month and my teeth look properly clean now. no strange aftertaste either which is new for me

Got a tube for my mom who has receding gums and has been worried about it for years. She called me two weeks later to say they werent bleeding when she flossed. Now she wants me to order two more for her. Small thing but it made her week.

Takes a few days to get used to how little it foams. Once you get past that my teeth feel smoother than they ever did with my old paste.

Honestly bought this for the whitening and the thing I noticed first was that my morning breath just wasnt there anymore. My husband mentioned it before I did which was slightly embarrassing. Teeth do look brighter too, maybe a shade or so.

I put off trying fluoride free for about two years because my dentist had scared me off it. Finally caved in March. Went in for a cleaning last month and she said my enamel looked better than at my last visit. Not going back to my old tube.

Been using it since about March and the cold sensitivity on my bottom molars is basically gone. I still wouldn't bite into ice but everything else is fine now.

i brushed twice a day and still worried about it. My partner noticed before I said anything. The difference in the mornings is the obvious one. Took a while to notice but worth the wait.

Came quickly and was well packed. Everything arrived in good condition. Would order it again without hesitating.

The lack of foam was strange for the first few days. Now going back to a foaming one feels wrong. You stop noticing it after about a week. It does what it says it does.

Plaque along my lower front teeth was a constant battle. My last cleaning was the quickest I have had in years. My hygienist asked what I had changed. Genuinely surprised by how well it worked.

My old paste made everything taste wrong afterwards. I can drink orange juice right after brushing now. Very happy I gave it a go.

I had tried charcoal paste and it did nothing. There is a visible difference after about a month.

I cannot stand the burn of regular toothpaste. I can drink orange juice right after brushing now. There is no chemical aftertaste at all. Took a while to notice but worth the wait.

Bought this for the whole household to share. Everyone in the house uses it without complaining. My youngest likes it which never happens. Genuinely surprised by how well it worked.

My daughter asked me to order her one after trying mine. They both switched over after trying mine.

The lack of foam was strange for the first few days, you stop noticing it after about a week.

Anything cold went straight through my molars. The difference showed up faster than I expected. Will be ordering again.

I almost did not order because of what it costs. The cost per use works out fine in the end. Ordering another before this one runs out.

My old paste foamed up like soap and this does not. Now going back to a foaming one feels wrong.

Arrived a couple of days earlier than the estimate. Nice that it was not wrapped in three layers of plastic. Easily the best one I have tried.

Bad breath had been an issue for me for years. That has genuinely stopped since I switched. Will keep buying it while it works.

My old paste made everything taste wrong afterwards. I can drink orange juice right after brushing now.

Every fluoride free paste I tried before did nothing. I do not feel like I gave anything up switching.

I switched for health reasons and expected to compromise. No new problems at my six month appointment.

I build up tartar quickly and always have. There was noticeably less to remove at my last appointment. Not going back to my old one.